How
to Use Business Cards for Profit
By: Juanita Bellavance
© 2005
All rights reserved.
Ever notice how expensive
it can be to give out business cards without any business results
from them? After a while you wonder why you are coached to have
business cards at all.
Use your business cards
powerfully and make use of the cards you receive from other business
peers.
7 Business Card Strategies
1. Leave your card blank
on the back. When you have helpful information for someone, write
it on the back of your card and give it to them. This will prevent
them from throwing your card away. You have added value to the card.
2. Make your card canary
yellow. Studies show that black text on yellow is magnetic in sales.
It will also stand out among the more conservative cards.
3. Make a card that
folds so you can put some of your hottest brochure points inside
the card. Be sure to use powerful headlines for each benefit.
4. Put you card in the
envelope when you mail your bills in. You never know when the person
opening the envelope might be looking for your exact service or
product.
5. When you have an
upcoming event, make a specific card for that event. Then, at networking
events, share about the event and give the card. In this case, put
the key benefits on the back.
6. When you eat at a
restaurant, leave your card with the tip. Your server may be looking
for your service or product or may not have been aware of such a
service or product. Educate with your business card.
7. Finally, never, ever
leave home without your business cards. You cannot predict when
a conversation will lead to an opportunity. This can happen especially
when you are not selling, but are listening to people share.
Business cards are an
excellent marketing tool. Make yours captivating and powerful with
the use of well-written headlines. Use your card to draw people
to you like a magnet. Remember that studies show that red is a buying
color for women, blue for men and purple for both. Consider your
target audience before completing your card design.
Google
Is your target audience
more affluent or less? Your card should reflect the image of affluence
or not based on your target audience and the fees you expect. If
they imagine they can’t afford your services, they will not
even want to take your card. They will imagine it to be a waste
of time.
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Juanita Bellavance, the author of this article is known for understanding
what a client needs to succeed. She can look at what’s missing
and lead a client into seeing for themselves their own power over
it. Because of this realization of their power, people have a shift
in belief level. And that shift ignites them into action! Visit
Juanita at:www.assureyoursuccess.com
To schedule your initial coaching session, email your request to
Juanita@AssureYourSuccess.com
with “Consult” in the subject line. Individual slots
are filling fast. Only three left. Visit Juanita’s coaching
website at: www.assuredsuccesslifecoach.com
. What the heck is Brainspeak? Go here and see: http://www.assuredsuccesslifecoach.com/Brainspeak/
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